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EMC Upgrades Data Storage Systems Across the Board


02/09/2004

NEW YORK (Reuters) - EMC Corp. on Monday introduced upgraded versions of its low-priced and high-priced data storage systems as it tries to fight stiff competition from such companies as IBM.
With the latest upgrades, EMC said it accelerated the time it takes to bring new products to market. This is an important factor because the need for storage capacity increases as computer users store more of their documents, pictures and entertainment digitally.

"If you look at EMC historically, we announced a product and 18 months later we'd announce an addition to the product and 18 months after that we'd announce something again. In (Symmetrix DMX's) case, we've done three announcements in 12 months," said Dave Donatelli, executive vice president of storage platforms.

EMC also introduced upgrades to its Clariion line, which is its least expensive system and also sold by Dell Inc. and to its Centera system, which stores fixed content such as X-rays and check images.

EMC, based in Hopkinton, Massachusetts, competes against International Business Machines Corp. and Hewlett-Packard Co. In 2002, it began reselling some of its less expensive products through Dell.

The market for data storage hardware has become increasingly competitive as IBM tries to undercut EMC and take market share.

Dell, which has been making the least expensive of those products -- the Clariion CX200 -- will now make the upgraded version, called the Clariion CX300. The Clariion CX400 becomes the Clariion CX500 and the Clariion CX600 will become the Clariion CX700.

Dell is launching its branded version of those Clariion products on Monday as well.



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